Business owners are constantly being told that digital marketing is the future.
But how many times have you been let down by a firm that promised to boost your company’s growth, and then reeled off a litany of excuses when that growth didn’t materialize?
It’s a common problem – much more common than it should be.
Here are the top five reasons that you might be tired of digital marketing.
1. Too Much Jargon
“Your CTR is going up, which brings down your CPA. Your CTM is up a bit, but no worries because your bounce rate is also dropping! By the way, we got you another six backlinks, so your Moz score is jumping up, which is great!”
You’ve heard this kind of thing before: marketing companies have a bad habit of using industry jargon to disguise the fact that they aren’t delivering the results you paid for.
It’s a huge source of frustration for a lot of business owners.
2. Masters Of Blame
“Google changed their algorithm, and your web guys didn’t optimize the site the way I needed it, so that’s why my marketing campaign isn’t working.”
Digital marketers are quick to blame everyone but themselves for their failure.
No wonder they get a bad rap!
3. False Hopes
“My team has just learned about this amazing new techniques- let’s sign another six-month contract. You have already invested so much in SEO, it would suck if you bailed now instead of implementing this new cool feature to your site for better results.”
Many digital marketers will try to sell you a ‘revolutionary’ new technique or strategy in order to prolong a contract.
They are deliberately raising expectations they can’t meet just to squeeze a bit more money out of your company.
4. Limited Ability
“We have the best people on the job.”
Except, all too often, digital marketing firms lack design and development specialists – and that means they don’t have the ability to get the best out of each aspect for your digital marketing strategy.
Design and development specialists are the people who build effective websites. Without them, it’s like filling a Honda with premium gas. It is never going to perform as well as a race car.
5. Comfort Breeds Laziness
“Give us two years and we’ll get you results!”
Long-term fixed contracts make it far too easy for marketing companies to drift into complacency.
And if they don’t perform for you, there’s absolutely nothing you can do about it except wait for the contract to expire.
But Digital Marketing Can Actually Be Amazing If Things Are Done Right
Having said all that, not every digital marketing team has to be so disappointing.
In fact, digital marketing itself can be hugely effective – when it’s done correctly.
It really just takes the right kind of motivation.
If you hand over your credit card to a big firm with no meaningful interest in delivering for your company, you’ll be let down time and time again.
But if you hire a company like The Coding Bull – which directly ties its success to yours – then you’ll be amazed at how much digital marketing can transform your business prospects.
If you want to see how we work and why we succeed, you can read more here.