Our Marketing Strategy Massively Increased This Mortgage Company’s Leads


Last Updated: Sep 12, 2019

Rala Investments is a North Vancouver mortgage brokerage firm that specializes in securing bad credit mortgages for people who need financing to buy a house but can’t find financing from traditional financial institutes.

Run by Allan Saddler and Vik Mann, the company goes to great lengths to ensure that its customers get access to a loan that suits their needs.

Unlike many high street banks, Allan and Vik care about getting the best deal possible for their clients, regardless of the circumstances.

That’s why it was so frustrating to see Rala struggle to get the best out of their marketing strategy.

The Problem

Rala came to The Coding Bull for its performance-based digital marketing service from Yellow Pages.

They had been paying Yellow pages huge sums of money – $6,000 per month, to be exact – but receiving pretty much nothing in return.

Yellow Pages spent $2,400 on digital ads for Rala in return for a paltry total of 7 – yes, just 7 – new leads every 4 weeks.

Worse still, the leads Yellow pages were getting for Rala were weak. The average lead call time lasted a minuscule 33 secs. Compare that to the overall average lead call time of 4 mins 30 secs.

The other major problem was their old website design. Their old website simply wasn’t converting enough.

Rala Investments Old Website Design

Like Allan and Vik, we didn’t think that sounded like a very good deal. So we said we could do things better – and guess what, we did.


First, we redesigned their whole website, which we did not recommend as it’s a major expense. We recommended Allan to first invest in the campaign to get more applications first so that his business could be in better shape.

However, Allan wanted to get out of the contract with YellowPages as soon as possible so instead of relying on the website that is provided by YellowPages on a subscription basis, Allan wanted his own.

So the first thing we did with Rala was to redesign and redevelop his website:

Rala Design Comparison

Just like our performance-based digital marketing service, our web design is also performance-based. Haha, we really like to prove to our clients that we actually know our stuff. You can read more about this service through this article: What Is TCB Performance-Based Web Design & Why Should You Care?

Once the new website was launched, we began our marketing efforts. In a short amount of time, we worked our magic, applying The Coding Bull’s laser-sharp digital marketing techniques. And the results were superb.

Their website traffic increased by more than 1000% within a month after we started digital marketing.

rala chart

By the end of the first month with us, Rala had almost doubled its lead rate, from 7 to 13.

By the end of the second, things had really taken off: at this point, Allan and Vik were receiving 52 leads per month – a seven-fold increase on what Yellow Pages could manage.

rala leads

Our cost is around $90 per lead. Getting the leads from Yellow Pages was costing them around $857 each.

Our results, in other words, blew theirs out of the water.

We got more leads, in less time, for less money, delivering on our promise to Allan and Vik to perform efficiently and effectively within an agreed timescale.

How Our Performance-Based Digital Marketing Work?

First, we assess your company and the market.

Second, if we are confident that we can generate results for your company, we will invest our own capital to cover the ad and human resources expenditure. You can see what a performance-based digital marekting campaign consist of in this article: How Does A Performance-Based Digital Marketing Look Like?

Third, only once our system has delivered results for you do we make our return.

With this new marketing model, in the 36 months (as of the day that we’ve updated this article) that we’ve been in business, we’ve generated well over 77,000 prospects for our clients and facilitated more than 2,200 e-commerce transactions.

Our effectiveness enables you to plan for your company’s future.

With the steady growth we deliver, you’ll be free to hire and retain more talented people, trim any fat or wastage from your business, and identify new areas of expansion.

And, as an added bonus – because we handle all areas of your marketing strategy – you’ll always be able to hold someone accountable for your marketing results.

In Rala’s case, we’ve built a great working relationship with Allan and Vik precisely because we made good on our promises – and their company saw the benefit of The Coding Bull’s work at lightning speed.

What The Rala Team Says

But if you don’t believe us, take it from Allan and Vik themselves!

“I thought Coding Bull’s performance-based marketing service was too good to be true, but it’s not. Their campaigns started getting me leads quickly, the inquiries were all from real people and they were all expecting me to call them unlike the leads from previous lead gen companies.

Taylorr is extremely nice to communicate with. He and The Coding Bull team continue to stay adaptable and accommodate my needs, targeting new clients to further improve our business together. I also had Coding Bull web design team to redesign my website so that I can use it to generate even more leads from what they have been doing for me on social media.” Allan said.

“They promised results and delivered them, just like they said they would. And now our company is thriving in a highly competitive digital marketplace.

“Best of all, we’re not wasting thousands of dollars on a digital strategy that doesn’t work and we’re not locked into a contract that punishes us for trying to break the digital market.”

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