Performance-Based Digital Marketing

With the increasing popularity of LinkedIn reaching over 500 million users worldwide, it has become an important piece of the overall communication strategy when...

As you know by now, your brand is what people perceive you as. Since we are in the stage of designing your brand, shouldn't...

The world of digital marketing is full of flashy offers and eye-catching sales rhetoric. Every digital marketing company will tell you that they, and not...

Google has built a few digital marketing tool that helps your business grow over the years. Apart from Google Analytics, Google AdWords, and the discontinued Google Schemer among all, the following 5 Google tools would assist your digital strategy to become even more effective!

To understand influencer marketing, you first have to understand the term "influencers". Influencers nowadays are people whom you admire, sometimes they are like your best...

Some people think a landing page is just a condensed version of a website. While they are not wrong, a landing page...

Search engine optimization (SEO) has evolved into one of the most important web marketing strategies that any business with an online presence should have. Among...

So you are a good marketing guy & is currently running a lot of A/B tests. But do you know when to actually declare...

In case you haven't noticed, some Facebook pages now have a services tab. Anybody who has ever owned or operated a Facebook page, may have come across this tab. This tab is not new - in fact it's been out since last July but Facebook hasn't push it, just like their own listings site.The services tab is only available if you set your business page category as "Professional Services".

How Algorithms Work Google uses signals called algorithms that they rely on to help users find exactly what they are looking for.  All of these algorithms...

Research shows that people read about 20-30% of an article that they are reading. While this may seem like an unfortunate fact, and for writers...