Performance-Based Digital Marketing

As you know by now, your brand is what people perceive you as. Since we are in the stage of designing your brand, shouldn't...

Mobile users all over the world often experience frustration with delays in getting an HTML website to load on their mobile devices. Google announced in October of 2015 that they would be rolling out Accelerated Mobile Pages, AMP, in February of this year. The project is building a framework for existing HTML sites to create mobile versions of their sites that will load faster and make content more easily accessible for their audience.

Google has built a few digital marketing tool that helps your business grow over the years. Apart from Google Analytics, Google AdWords, and the discontinued Google Schemer among all, the following 5 Google tools would assist your digital strategy to become even more effective!

To understand influencer marketing, you first have to understand the term "influencers". Influencers nowadays are people whom you admire, sometimes they are like your best...

The world of digital marketing is full of flashy offers and eye-catching sales rhetoric. Every digital marketing company will tell you that they, and not...

Search engine optimization (SEO) has evolved into one of the most important web marketing strategies that any business with an online presence should have. Among...

In case you haven't noticed, some Facebook pages now have a services tab. Anybody who has ever owned or operated a Facebook page, may have come across this tab. This tab is not new - in fact it's been out since last July but Facebook hasn't push it, just like their own listings site.The services tab is only available if you set your business page category as "Professional Services".

How Algorithms Work Google uses signals called algorithms that they rely on to help users find exactly what they are looking for.  All of these algorithms...

So you are a good marketing guy & is currently running a lot of A/B tests. But do you know when to actually declare...

Did you know that more than 40% of consumers will use an online search to lead them to goods and services? Even with social media growing at an exponential rate, a traditional online search is still the best way to generate sales for business. Studies show that less than 10% of leads generated from social media result in sales. Generating website traffic is key for businesses to get their products and services in front of potential clients.

Research shows that people read about 20-30% of an article that they are reading. While this may seem like an unfortunate fact, and for writers...