Performance-Based Digital Marketing

Getting to know who your customers are is a crucial step for a successful Google Ad or Facebook campaign. Facebook alone has...

As a business owner, it can be tough to know when to decide on expanding your team. There are so many issues that businesses (ie....

The world of digital marketing is full of flashy offers and eye-catching sales rhetoric. Every digital marketing company will tell you that they, and not...

Did you know that more than 40% of consumers will use an online search to lead them to goods and services? Even with social media growing at an exponential rate, a traditional online search is still the best way to generate sales for business. Studies show that less than 10% of leads generated from social media result in sales. Generating website traffic is key for businesses to get their products and services in front of potential clients.

To understand influencer marketing, you first have to understand the term "influencers". Influencers nowadays are people whom you admire, sometimes they are like your best...

Search Engine Results Page (SERP) presents your results generated by the search engine. In other words, it is responsible for showing the listing of...

Clicking on a post titled “SEO for Dummies,” automatically makes you smart and savvy. Keep going and learn about asking the right questions that help you buy SEO like a bawse.

Let’s face it, customer experience with digital technology has evolved quite a bit over the last few years. Concerns we once waited on hold for...

Google has built a few digital marketing tool that helps your business grow over the years. Apart from Google Analytics, Google AdWords, and the discontinued Google Schemer among all, the following 5 Google tools would assist your digital strategy to become even more effective!

Monitoring backlinks means monitoring references that links to your website URL from other people’s websites. Backlinks are also one of the important categories in your website’s SEO (Search Engine Optimization).

With the increasing popularity of LinkedIn reaching over 500 million users worldwide, it has become an important piece of the overall communication strategy when...