Performance-Based Digital Marketing

So you are a good marketing guy & is currently running a lot of A/B tests. But do you know when to actually declare...

With the increasing popularity of LinkedIn reaching over 500 million users worldwide, it has become an important piece of the overall communication strategy when...

Learn how landing pages help you putt from the green and other differences between landing pages and web pages.

Getting to know who your customers are is a crucial step for a successful Google Ad or Facebook campaign. Facebook alone has...

How Algorithms Work Google uses signals called algorithms that they rely on to help users find exactly what they are looking for.  All of these algorithms...

Did you know that more than 40% of consumers will use an online search to lead them to goods and services? Even with social media growing at an exponential rate, a traditional online search is still the best way to generate sales for business. Studies show that less than 10% of leads generated from social media result in sales. Generating website traffic is key for businesses to get their products and services in front of potential clients.

In case you haven't noticed, some Facebook pages now have a services tab. Anybody who has ever owned or operated a Facebook page, may have come across this tab. This tab is not new - in fact it's been out since last July but Facebook hasn't push it, just like their own listings site.The services tab is only available if you set your business page category as "Professional Services".

Research shows that people read about 20-30% of an article that they are reading. While this may seem like an unfortunate fact, and for writers...

To understand influencer marketing, you first have to understand the term "influencers". Influencers nowadays are people whom you admire, sometimes they are like your best...

Let’s face it, customer experience with digital technology has evolved quite a bit over the last few years. Concerns we once waited on hold for...

Search engine optimization (SEO) has evolved into one of the most important web marketing strategies that any business with an online presence should have. Among...