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Business owners are constantly being told that digital marketing is the future. But how many times have you been let down by a firm that...

Getting to know who your customers are is a crucial step for a successful Google Ad or Facebook campaign. Facebook alone has...

Clicking on a post titled “SEO for Dummies,” automatically makes you smart and savvy. Keep going and learn about asking the right questions that help you buy SEO like a bawse.

To understand influencer marketing, you first have to understand the term "influencers". Influencers nowadays are people whom you admire, sometimes they are like your best...

Research shows that people read about 20-30% of an article that they are reading. While this may seem like an unfortunate fact, and for writers...

Google has built a few digital marketing tool that helps your business grow over the years. Apart from Google Analytics, Google AdWords, and the discontinued Google Schemer among all, the following 5 Google tools would assist your digital strategy to become even more effective!

With the increasing popularity of LinkedIn reaching over 500 million users worldwide, it has become an important piece of the overall communication strategy when...

So you are a good marketing guy & is currently running a lot of A/B tests. But do you know when to actually declare...