The Coding Bull Website Design & Development Process


Step 1 – Creating The Project Charter & Creative Brief

Most development projects fail due to lack of communication, scope creep, and misaligned expectations. A project charter and creative brief ensure everyone in the project shares the same objectives, scope, and requirements. We will skip step 1 if your company has a website strategy in place.

Step 2 – Client Orientation Meeting

This orientation meeting establishes the workflow between you and The Coding Bull, our communication expectations (e.g., we will reply to your email within one business day), as well as the milestones completion dates.

Step 3 – Target Audience Design Preference

The design is an important aspect of any web projects, it’s like the online version of your first impression.

This is why we first take what your potential clients find attractive into consideration when designing your website.

Regarding how we know what your target buyers find attractive, we use a powerful tool offered by Facebook called: Audience Insights, which allows us to understand different demographics’ online behavior.

With our website strategy, this step is also covered.

Step 4 – Industry Design Standard

As you know, people shop around. They check out multiple websites every time they are looking for service or products online.

If they don’t know how to use your website, they just move on to another company.

That’s why when we design your website, we have to consider how people will be using it. This will avoid the website losing its practicality.

With our website strategy, this step is also covered.

Step 5 – Your Company Visual Moodboard

To know what your design preference is, we will break down your vision of the website and company values into keywords.

We will then curate website examples that we think could be described by those keywords.

After that, we will review these examples with you and calibrate our “taste” to match yours by identifying what we got right and what we missed.

Step 6 – Wireframes, Style Guide, and Design Mockups

Once we completed step 3 to 5, we can begin composing the wireframes for your website.

Wireframes define how each page will support the user flow, the usability, and the functionality.

It also confirms the content, user personas, page objectives, page features, and section objectives.

The style guide sets the details of color and font that contribute to the overall ‘look’ of the website. We can skip the style guide if your company has a brand strategy in place.

Only then do we supply page mockups for review and approval.

Step 7 – Homepage Desktop Mockup

The homepage is the soul of your website. It tells visitors to your site who your company is and what it offers.

How the homepage looks and feels and functions is vital – which is why we start the website design process with a homepage mock-up.

Step 8 – Other Pages Mockup

Having said that, the other pages on your site perform crucial functions of their own.

We’ll also produce mockups of other pages to show you how the rest of your site is going to look.

Step 9 – Content Generation

We don’t own your company – our specialism is digital marketing and web design.

It goes without saying, then, that you have more technical insight into your industry that we do.

For that reason – and in the interests of absolute technical accuracy – we think it’s important for you to write the copy that goes on your website.

This will also ensure that, when your leads start coming in, the tone of your client meetings and of your overall online presence will be fully consistent.

Step 10 – Other Devices Mockup

Potential customers won’t just visit your site using a laptop – they’ll use desktops, tablets and mobiles as well.

We’ll show you what your site will look like and function on all popular tablet, desktop, and mobile devices.

Step 11 – Base Installation and Theme Framework

Install a stable web environment with a theme framework that allows efficient development, a consistent look, and more straightforward post-delivery support.

Step 12 – Build Features

Build and test technical features iteratively; We will use community verified plug-ins whenever possible to minimize risk and cost.

Step 13 – Style The Developed Website With CSS and Populate Content

CSS is a programming language for styling website content based on approved mockups. We use the best industry CSS practices to reduce time and cost when populating pages with content.

Step 14 – Speed Optimization

The speed at which a website loads is critical to that site’s success.

Sites that load slowly lose visitors, no matter how well designed they are.

Fast sites attract and retain more traffic, for the simple reason that people can navigate through them more efficiently.

Speed optimization is also important in terms of Google rankings: slower sites sit further down the rankings than faster ones.

We use a range of strategies – including a good hosting, compressed images, and excellent CSS –  to make sure the sites we build load as quickly as possible – within 3 seconds, in fact, in line with our 3-second guarantee.

If you want to read some more tips about how to speed up your site, check out our blog, which gives you a snippet of what we do behind the scenes:

Step 15 – On-page Search Engine Optimization

On-page SEO means optimizing individual web pages for ranking higher and get more relevant traffic from search engines. We tweak the content and the HTML source code so that every page on your website is optimized.

Step 16 – Quality Assurance and Validation

We have a dedicated QA to perform this ongoing task to ensure the site is bug-free and meets the design, functionality, and business goals across all smart devices.

Step 17 – Training

We will be showing you or your staff how to update and manage your new website efficiently. We have online tutorial videos and documentation to accelerate your staff’s productivity.

Step 18 – Migration

Working closely with your domain and hosting companies, we take your new website online.

Our senior website developer oversees this stage to ensure that all old URL redirects and the new IP addresses work. The Coding Bull team will remain on hand to help troubleshoot the unexpected.

Step 19 – Internal Launch, Test, and Public Launch

We will pre-launch the site in private and run quick tests on it. Once the test is completed and the website is 100% functioning, we set the website live to the public.

Step 20 – Performance Web Design Guarantee Kicks In

Finally, we launch your new website and our web design guarantee kicks in.

We’ll also observe user traffic for a month – or until your site reaches 250 visitors –

in order to work out your new bounce rate and track visitor behavior.

Our guarantee is simple: if for any reason, your users don’t find the new website engaging, we will fix it for you – free of charge – until they do.

You can read more about the guarantee here:


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