The Coding Bull Website Design & Development Process

Target Audience Thumbnai

Step 1 – Creating The Project Charter & Creative Brief

Most development projects fail due to lack of communication, scope creep, and misaligned expectations. A project charter and creative brief ensure everyone in the project shares the same objectives, scope, and requirements. We will skip step 1 if your company has a website strategy in place.

Step 2 – Client Orientation Meeting

This orientation meeting establishes the workflow between you and The Coding Bull, our communication expectations (e.g., we will reply to your email within one business day), as well as the milestones completion dates.

Step 3 – Target Audience Design Preference

The design is an important aspect of any web projects, it’s like the online version of your first impression.

This is why we first take what your potential clients find attractive into consideration when designing your website.

Regarding how we know what your target buyers find attractive, we use a powerful tool offered by Facebook called: Audience Insights, which allows us to understand different demographics’ online behavior.

With our website strategy, this step is also covered.

Step 4 – Industry Design Standard

As you know, people shop around. They check out multiple websites every time they are looking for service or products online.

If they don’t know how to use your website, they just move on to another company.

That’s why when we design your website, we have to consider how people will be using it. This will avoid the website losing its practicality.

With our website strategy, this step is also covered.

Step 5 – Your Company Visual Moodboard

To know what your design preference is, we will break down your vision of the website and company values into keywords.

We will then curate website examples that we think could be described by those keywords.

After that, we will review these examples with you and calibrate our “taste” to match yours by identifying what we got right and what we missed.

Step 6 – Wireframes, Style Guide, and Design Mockups

Once we completed step 3 to 5, we can begin composing the wireframes for your website.

Wireframes define how each page will support the user flow, the usability, and the functionality.

It also confirms the content, user personas, page objectives, page features, and section objectives.

The style guide sets the details of color and font that contribute to the overall ‘look’ of the website. We can skip the style guide if your company has a brand strategy in place.

Only then do we supply page mockups for review and approval.

Step 7 – Base Installation and Theme Framework

Install a stable web environment with a theme framework that allows efficient development, a consistent look, and more straightforward post-delivery support.

Step 8 – Build Features

Build and test technical features iteratively; We will use community verified plug-ins whenever possible to minimize risk and cost.

Step 9 – Style The Developed Website With CSS and Populate Content

CSS is a programming language for styling website content based on approved mockups. We use the best industry CSS practices to reduce time and cost when populating pages with content.

Step 10 – On-page Search Engine Optimization

On-page SEO means optimizing individual web pages for ranking higher and get more relevant traffic from search engines. We tweak the content and the HTML source code so that every page on your website is optimized.

Step 11 – Quality Assurance and Validation

We have a dedicated QA to perform this ongoing task to ensure the site is bug-free and meets the design, functionality, and business goals across all smart devices.

Step 12 – Training

We will be showing you or your staff how to update and manage your new website efficiently. We have online tutorial videos and documentation to accelerate your staff’s productivity.

Step 13 – Migration

Working closely with your domain and hosting companies, we take your new website online.

Our senior website developer oversees this stage to ensure that all old URL redirects and the new IP addresses work. The Coding Bull team will remain on hand to help troubleshoot the unexpected.

Step 14 – Internal Launch, Test, and Public Launch

We will pre-launch the site in private and run quick tests on it. Once the test is completed and the website is 100% functioning, we set the website live to the public.


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