Here are two sides of improving your search presence nowadays for SEO.
1. Google MyBusiness Listings (GMB for short), aka. Local Packs
2. Organic SERPs (SERPs stand for Search Engine Results Pages).
Both are important because GMB is getting its fair share of clicks from the organic results now. You can see the pictures below to know what I’m talking about.
Google MyBusiness Listings Example
Organic SERPs Example
Before I explain to you the recipes to bring up your rankings, it’s best if you watch this video to get a basic understanding of how SEO works:
The logic explained in this video applies to both GMB and organic rankings. However, instead of relying on these two factors, Google considers many more factors, which I’ve listed below:
To rank higher on GMB, here are the factors that Google care about, the more optimized they are, the higher your listing will rank:
- Google My Business Signals – 25.12% Importance
- Link Signals – 16.53% Importance
- Review Signals – 15.44% Importance
- On-Page Signals – 13.82% Importance
- Citation Signals – 10.82% Importance
- Behavioral Signals – 9.56% Importance
- Social Signals – 8.7% Importance
Read this article to see how our GMB management service can optimize the factors and get you ranked higher.
To rank higher on the organic results here are the factors that Google care about, the more optimized they are, the higher your listing will rank:
- Link Signals – 27.94% Importance
- On-Page Signals – 26.03% Importance
- Behavioral Signals – 11.5% Importance
- Google My Business Signals – 9.85% Importance
- Citation Signals – 9.41% Importance
- Review Signals – 8.47% Importance
- Social Signals – 6.47% Importance
Read this article to see how our organic SERP service can optimize the factors and get you ranked higher.
Of course, before investing in SEO, you should always make sure your website is good at converting visitors into leads or sales.
Otherwise, even if you have a lot of traffic, you will not be able to see the monetary benefit from SEO.
If you have purchased a TCB landing page or TCB website, then there’s nothing to worry about because the conversion rates are guaranteed.