This Is How We Doubled A Painting Company’s Service Enquiries In 2 Months


All Painting Ltd. is a painting and decorating company that has existed in BC since 1998. 

It has Gold Star status with WorkSafe BC and takes huge pride in its workmanship, and its team of Burnaby painters and Coquitlam painters‘ ability to complete projects on time, on schedule, and on budget. Its total business volume is $3,000,000 per year.

But recently, All Painting found itself facing a difficult situation – a situation that only The Coding Bull could help with.

The Problem

All Painting was locked into a two-year contract with Yellow Pages that cost a whopping $2500 of the company’s marketing budget every single month.

The Yellow Pages approach got All Painting plenty of website clicks but hardly any concrete sales inquiries. Worse still, when sales inquiries did come through, the contact info that was submitted was often fake. Frustratingly, this is a common experience.

Smaller companies hire big marketing corporations on a charge-by-service basis. Yet, despite being expensive, those services don’t actually work very well.

Why? Basically, you are locked in a 2-year contract where you have to pay even when the results are disappointing. In this model, the marketing team are not motivated to make the best use of your hard earn dollars.

That’s why The Coding Bull has designed its business model to only make money when there are results. If you don’t know how our model works, then read this article.

The Results Of Our Work

However, everything changed for All Painting once they hired us to run their marketing campaigns in July 2017.

After we had set our processes in motion, the company started to grow rapidly, fuelled by sales inquiries from the website.

Between the month of June 2017 & July 2017 (the month when TCB began its marketing campaign for All Painting) their website saw an increase of 87.5% in sessions and 28.95% in users.

all painting graph 1

Overall, this amounted to a huge improvement in All Painting’s search engine presence, which increased from 7.5% to 13.32% which is nearly a 175 percent improvement.

all painting graph 2

August is supposed to be the peak month for a painting business.

But as a result of our efforts, All Painting received more service inquiries in January of this year than they did in August of last year.

To be clear, January should have been the slowest month for All Painting. Instead, it was – up to that point – the fastest.

Just take a look at the stats:

all painting leads 1

Amazingly, by March, we had doubled AP’s summer service inquiries.

all painting leads 2

What All Painting Say About Us

All Painting Ltd now has a new problem: its business is growing so fast the team doesn’t know what to do about it!

Before AP hired us, it had one estimator.

Now it has three – and the staff never sit comfortably in the office anymore because they are so busy giving out free estimates to prospective customers.

Here’s what All Painting’s owner, Ron Jones, said about us:

“To put it simply, The Coding Bull is fucking excellent.

“I don’t know how they did it, but basically we just turned over control of our entire website to them and, in a short amount of time, they totally improved our business.

“None of my employees has any free time on the job anymore. We are completely swamped with work because of The Coding Bull.

“What I like about them is that they are completely upfront and honest about what needs to be done. There’s no bullshit, unlike with other, bigger corporate outfits. These guys are the real deal.”

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