Performance-Based Digital Marketing

How Algorithms Work Google uses signals called algorithms that they rely on to help users find exactly what they are looking for.  All of these algorithms...

To understand influencer marketing, you first have to understand the term "influencers". Influencers nowadays are people whom you admire, sometimes they are like your best...

Mobile users all over the world often experience frustration with delays in getting an HTML website to load on their mobile devices. Google announced in October of 2015 that they would be rolling out Accelerated Mobile Pages, AMP, in February of this year. The project is building a framework for existing HTML sites to create mobile versions of their sites that will load faster and make content more easily accessible for their audience.

Did you know that more than 40% of consumers will use an online search to lead them to goods and services? Even with social media growing at an exponential rate, a traditional online search is still the best way to generate sales for business. Studies show that less than 10% of leads generated from social media result in sales. Generating website traffic is key for businesses to get their products and services in front of potential clients.

In case you haven't noticed, some Facebook pages now have a services tab. Anybody who has ever owned or operated a Facebook page, may have come across this tab. This tab is not new - in fact it's been out since last July but Facebook hasn't push it, just like their own listings site.The services tab is only available if you set your business page category as "Professional Services".